Carmot Therapeutics is doing groundbreaking biotech work in the field of metabolic diseases, but their logo and web presence were dated and didn’t reflect their breakthrough technology. We took inspiration from their name: “carmot,” referring to the elusive active ingredient in the Philosopher’s stone, and considered the key to eternal health, and gave their visual presence some new life.
carmot's previous logo and website
logo & brand
Carmot wanted to move away from orange circles, and wanted a logo that still held emotional and scientific meaning. As such, our gem not only stands for the precious stone of their name, but the layering within recalls the iterative process of Carmot’s proprietary technology. Our branding guidelines also include a new, cool color palette and modern typography. We also paired geometric textures with soft gradients to give their brand balance and variety.