mouve branding ideation

A major international airline came to Monderer Design to create a new brand for their new air cargo solution. Competing in an industry with major players like FedEx and UPS required a modern, exciting look & feel. After rounds of naming exercises, “Mouve” emerged as a prominent contender. our proposed logos fulfilled the creative brief of a distinct, attention-catching, modern, accessible, and fun brand. Our work emphasized movement, flexibility, and energy.

Other early logo designs:


After we selected a preferred design, which used a handwritten wordmark to humanize the brand, we prepared applications on apparel, packaging, and advertising. Our abstract background shape morphs and overlaps.


apparel, truck

packaging, posters

phone & tote, motion treatment of logo & shape

Name of parent airline has been changed for confidentiality reasons.


created for:

deliverables: logo ideation & branding concepts

date: june-july 2020

project type: case study, identity, packaging