A major international airline came to Monderer Design to create a new brand for their new air cargo solution. Competing in an industry with major players like FedEx and UPS required a modern, exciting look & feel. After rounds of naming exercises, “Mouve” emerged as a prominent contender. our proposed logos fulfilled the creative brief of a distinct, attention-catching, modern, accessible, and fun brand. Our work emphasized movement, flexibility, and energy.
Other early logo designs:
After we selected a preferred design, which used a handwritten wordmark to humanize the brand, we prepared applications on apparel, packaging, and advertising. Our abstract background shape morphs and overlaps.
Name of parent airline has been changed for confidentiality reasons.
created for: monderer design
deliverables: logo ideation & branding concepts
date: june-july 2020
project type: case study, identity, packaging
