After their massive Scientology protests I found myself fascinated with Anonymous. A college project intended to “center around a subculture” proved the perfect place to explore this interest. My style guide restricts colors and typography to the 6 basic RGB colors and system fonts respectively, reflecting the democratized and internet-based nature of Anonymous’ hacktivism. I also created a mark for the campaign, though it’s intentionally almost unrecognizable as a “brand.”
website
oracle website
My project took on a narrative, wherein Anonymous campaigned against Mitt Romney during the 2012 presidential election. The first piece was a website housing Operation Oracle - a campaign for truth in one of the first major fact-check focused election cycles - featuring downloadable social media assets and a tongue-in-cheek video. An aggressive and hostile graphic style follows Anonymous’ frequently confrontational tone.
While I cannot hack a website, within my fictional campaign, these graphics could be placed on campaign websites by some clever internet rascals.