step up international

step up international is a nonprofit aimed at empowering youth in africa to participate in their local communities. it began in botswana, but with an eye towards growing to other countries. the identity i created for step up had to be able to expand with their new NGO.

the logo is ultra-legible, in order to perform well in international communities. Meanwhile, geometric lettering mimics building blocks. an earthy palette is reminiscent of the african landscape without being a cliche.

the logo incorporated a translucent sub-label. this allows "international" to change. as the NGO expands, they can include any new location desired.


step up international is still active, and using their branding, today.

created for:

deliverables: identity, fact sheet, website design

date: september 2015

project type: branding, identity, website