“the bird house” originated as a commission to create a beer label for a one-time-only batch of “bee eater amber ale,” but in creating options for the client, i built out an identity and packaging set for three different versions of a fictional brewing company: the bird house. each brand was a very different type of company, targeting a very different type of drinker.
this version of the bird house is an energetic, vibrant brand that focuses on the hand-crafted nature of the beer. the logo is rough but friendly, and each label features an individual illustration and somewhat irregular handwriting typography. someone drinking this beer is unconcerned with elegance or being refined - they enjoy good beer for the fun of it.
this ended up being the label chosen by the client. (the illustrations from these designs are also for sale.)
another iteration of the bird house used a bolder and harsher look for a very different beer. the people drinking this beer are likely more passionate about craft beer, likely willing to pay a little more and take a bigger risk on their choice. the woodcut illustrations are striking and graphic, the typography is stark and spare, the logo is primitive, and the color palettes are restricted, all contributing to a modern, hipster aesthetic.
the final set of packaging is for an older, more reserved drinker. Pulling from illustrations available in the public domain, these are beers meant to be sipped at a restaurant, not chugged at a dive. The packaging is traditional and classic, but the placement of the typography on labels and the collateral using the cut off logo bring the bird house brewing co. firmly into the 21st century.